tag line

American  

Or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.

2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition.

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

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tag line British  

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement

2. another name for punch line

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Etymology

Origin of tag line

First recorded in 1935–40

Example Sentences

Tag line: "The '84 Summer Olympics on ABC, the greatest daytime drama of them all."

From Time Magazine Archive

Tag line: For this is London in the Twentieth Century.

From The Bandbox by Vance, Louis Joseph