tag line

American  

Or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.

2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition.

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

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tag line British  

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement

2. another name for punch line

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Etymology

Origin of tag line

First recorded in 1935–40

Example Sentences

The service will be promoted with the marketing tag line, “We Live For Live.”

From Los Angeles Times

For while that is totally OK, too, “Happiness!” doesn’t aim to be anything more than a marketing tag line — “celebrate happy” — for Disneyland’s 70th.

From Los Angeles Times

“That sounds like the tag line for a really bad sitcom.”

From Los Angeles Times

Her Instagram account, where she makes this statement, has the tag line: "I may not be human but I sing from my soul" - and is the creation of Nigerian musician and producer Eclipse Nkasi.

From BBC

The film became the third most successful in history, and its tag line, "Love means never having to say you're sorry", became the cliche of the era.

From BBC